Brand world/Brand Identity/Brand Narrative and Naming/Illustration
BRIEF
Create a disruptive brand identity and memorable brand name for a plant-based and organic sweet brand. Parents love more natural sweets, however, kids love playful sweets that are silly, disgusting and nonsensical. They couldn't care less about "plant based" and "organic".
The challenge was to combine these two worlds in a brand that is healthy to appeal to the parents who have the purchasing power but still interesting enough to appeal to the kids.
APPROACH
I designed a brand that represents the theme of nastiness and rebellion while still emphasising the brand's ket USP's of "low in sugar, plant-based and organic"
OUTCOMES
Word-Mark
I designed the word-mark to represent acidity, hence, the drippy nature of the letter forms.
Illustration
The illustration styles are intended to represent a theme of cheekiness and nastiness to the brand
Tone of Voice
The brand's tone of voice is intended to follow the theme of nastiness by using words like "spoiled" and "Foul Play"
Brand World
